Isabel Marant & H&M

Today it was made official.... H&M next's coworker will be the fashion giant Isabel Marant. I am really excited about it and can't wait for it. It will launch in November. She will design a capsule collection for both women and men (for the fist time in her life.)

Isabel Marant Old Collection

"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor," said Marant; "I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality." says Isabel to NYdailynews.com

This amazing designer is an absolute favorite among many fashionistas and these news will definitely make many happy and excited. It will be fun for more people to get the possibility of buying her designs without having to pay a fortune.

Other designers that have worked with H&M are f.ex. Sonia Rykiel, Donnatella Versace, Marni and Maison Martin Margiela. Most of their cooperative collections have succeeded very well and sold out fast. 

Marni for H&M

Maison Martin Margiela for H&M

Sonia Rykiel for H&M