Reykjavík Fashion Festival (RFF) is a festival that takes place in Reykjavík in March showing off Reykjavík's and Iceland's very own style. 8 amazing Icelandic designers will show at the RFF and those are:
ANDERSON & LAUTH
"Andersen & Lauth was the first Icelandic atelier and tailor shop, founded in Reykjavík
1934. Today, there is a team of 4 women behind the label, who are true to the
brand’s history by using the same quality expertise driven by passion for craft and
detail as well as the vibrant and creative cultural scene. The Andersen & Lauth AW13
collection seeks inspiration in the art and cultural scene with a twist of vintage and
romance." - RFF.is
www.andersenlauth.com
launch of a branding campaign that will search, find and celebrate those individuals
of all backgrounds that stay true to who they are, embrace their passion and
dedicate their efforts and time into producing the best work possible." RFF.IS
www.huginnmuninn.is
Notice that I got the text about the designers and their pictures from RFF.is, Rekjavík Fashion Festival's site. Please visit it or the designers sites for more information, (Links are in the text). The next days I will also post more about the designers, separately.
1934. Today, there is a team of 4 women behind the label, who are true to the
brand’s history by using the same quality expertise driven by passion for craft and
detail as well as the vibrant and creative cultural scene. The Andersen & Lauth AW13
collection seeks inspiration in the art and cultural scene with a twist of vintage and
romance." - RFF.is
www.andersenlauth.com
ELLA
"Established in 2011, ELLA is a slow fashion brand created by Elínrós Líndal and a
group of talented women with a goal in mind: to bring honesty into the fashion
world. They always put emphasis in high quality fabrics and timeless style. The
collection that will be showcased on RFF is light and reflects their mood for the
season. After recession times the ELLA team feels it is time to celebrate, not in a loud
way but with grace and mindfulness." -RFF.is
www.ellabyel.com
FARMERS MARKET
are key values of the brand. Authentically styled, yet sophisticated and wearable,
the clothing is suited for a wide range of occasions, outdoor activities as well as city
life." - RFF.is
www.farmersmarket.is
group of talented women with a goal in mind: to bring honesty into the fashion
world. They always put emphasis in high quality fabrics and timeless style. The
collection that will be showcased on RFF is light and reflects their mood for the
season. After recession times the ELLA team feels it is time to celebrate, not in a loud
way but with grace and mindfulness." -RFF.is
www.ellabyel.com
FARMERS MARKET
"Farmers Market is an Icelandic design company and clothing brand, founded in
2005 by a young artist couple – a designer and a musician. With strong ties to the
vibrant Icelandic music and design scene, the Farmers Market design concept and
inspiration draws from the Icelandic roots, combining classic Nordic design elements
with chic modernity.
Natural fabrics, craftsmanship and respect for the environment2005 by a young artist couple – a designer and a musician. With strong ties to the
vibrant Icelandic music and design scene, the Farmers Market design concept and
inspiration draws from the Icelandic roots, combining classic Nordic design elements
with chic modernity.
are key values of the brand. Authentically styled, yet sophisticated and wearable,
the clothing is suited for a wide range of occasions, outdoor activities as well as city
life." - RFF.is
www.farmersmarket.is
HUGINN MUNINN
“Fine clothing should not define anyone’s path, but help everyone find its own.” – is
the leitmotif of the Icelandic brand Huginn Muninn. Their very first shirt collections
were inspired by Iceland’s history and heritage, the following steps have shifted
the conceptual emphasis into a new route, keeping the genetics of the brand but
opening it to new influences.
Huginn Muninn’s intentions were expressed in thethe leitmotif of the Icelandic brand Huginn Muninn. Their very first shirt collections
were inspired by Iceland’s history and heritage, the following steps have shifted
the conceptual emphasis into a new route, keeping the genetics of the brand but
opening it to new influences.
launch of a branding campaign that will search, find and celebrate those individuals
of all backgrounds that stay true to who they are, embrace their passion and
dedicate their efforts and time into producing the best work possible." RFF.IS
www.huginnmuninn.is
JÖR BY GUÐMUNDUR JÖRUNDSSON
"JÖR by GUÐMUNDUR JÖRUNDSSON is an Icelandic fashion label, launched by fashion
designer Guðmundur Jörundsson (best known for his work as a head designer for
the menswear label KORMÁKUR & SKJÖLDUR) and his partner Gunnar Örn Petersen
in October 2012. Their first collection received critical acclaim and blew fresh winds
into the Icelandic fashion scene. The label’s second collection AW 2013 will be
revealed at this year’s Reykjavík Fashion Festival and it will include womenswear as
well as menswear." - RFF.is
www.gudmundurjorundsson.comdesigner Guðmundur Jörundsson (best known for his work as a head designer for
the menswear label KORMÁKUR & SKJÖLDUR) and his partner Gunnar Örn Petersen
in October 2012. Their first collection received critical acclaim and blew fresh winds
into the Icelandic fashion scene. The label’s second collection AW 2013 will be
revealed at this year’s Reykjavík Fashion Festival and it will include womenswear as
well as menswear." - RFF.is
MUNDI 66º NORTH
"Mundi and 66°North are proud to announce a new collaboration between the two
companies. “MUNDI 66°NORTH” is a fusion between the highly technical production
quality from 66°North and the surreal world of Mundi. The collection is called “post-
post-apocalypse” and is highly conceptual as well as practical. Who ever that looks
into the future for answers about the universe, and won’t be afraid to step on a few
toes to find out, won’t be disappointed." - RFF.is
www.mundivondi.netcompanies. “MUNDI 66°NORTH” is a fusion between the highly technical production
quality from 66°North and the surreal world of Mundi. The collection is called “post-
post-apocalypse” and is highly conceptual as well as practical. Who ever that looks
into the future for answers about the universe, and won’t be afraid to step on a few
toes to find out, won’t be disappointed." - RFF.is
REY
"Rebekka Jónsdóttir is the designer behind the label REY, a brand that is all about
good quality and honesty. With the aim of making key pieces that will stay favorite in
the clients’ wardrobe, a strong emphasis is put on fabric selection and tailoring. The
objective of REY is to become a favorite and a staple in the customers’ wardrobe.
Creating pieces that are worn time and time again. Founded in 2010 REY strives
to make timeless quality clothing for women. A strong emphasis is put on fabric
selection and tailoring. The design aesthetic is minimal with a twist."- RFF.is
www.rey-collection.comgood quality and honesty. With the aim of making key pieces that will stay favorite in
the clients’ wardrobe, a strong emphasis is put on fabric selection and tailoring. The
objective of REY is to become a favorite and a staple in the customers’ wardrobe.
Creating pieces that are worn time and time again. Founded in 2010 REY strives
to make timeless quality clothing for women. A strong emphasis is put on fabric
selection and tailoring. The design aesthetic is minimal with a twist."- RFF.is
ÝR
"The designer Ýr Þrastardóttir behind the label YR is a graduate from the Icelandic
academy of the Arts. Since graduation in 2010, she has participated in Designers
Nest (2011) made three collections and participated in RFF in 2011 and 2012. The
collection to be showcased at RFF 2013 will be a journey on combining an interest
in fashion and costume design, and to create a visual world of garments into the
designers mind. Inspired by human anatomy, historical aristocracy and of the
androgynous street wear of today’s style, this collection should be an interesting
take on modern fashion." - RFF.is
http://www.yrcollections.comacademy of the Arts. Since graduation in 2010, she has participated in Designers
Nest (2011) made three collections and participated in RFF in 2011 and 2012. The
collection to be showcased at RFF 2013 will be a journey on combining an interest
in fashion and costume design, and to create a visual world of garments into the
designers mind. Inspired by human anatomy, historical aristocracy and of the
androgynous street wear of today’s style, this collection should be an interesting
take on modern fashion." - RFF.is
Notice that I got the text about the designers and their pictures from RFF.is, Rekjavík Fashion Festival's site. Please visit it or the designers sites for more information, (Links are in the text). The next days I will also post more about the designers, separately.
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